Accelerating B2B Circular Economy in Europe

As Europe faces the dual challenge of achieving resource sovereignty and rapid decarbonisation amid geopolitical and climate pressures, making the transition to circular products and services is essential.

Do Well Do Good’s white paper, “Accelerating B2B Circularity in Europe”, presents six concrete recommendations to help European and national authorities unlock the full potential of B2B circular economy. While some of its recommendations may appear self-evident, the paper emphasises that these foundational measures are still not in place in most of Europe and that they constitute the necessary baseline to launch an effective and lasting transformation toward circularity.

The six recommendations to European and national authorities are to:

• Establish a harmonised and complete EU glossary for circular economy
• Launch a coordinated EU-wide campaign to raise awareness
• Progressively develop a circular VAT scheme at EU-level
• Support job creation in circular sectors through targeted social contributions relief and trainings
• Limit the trade of used goods and secondary critical materials outside the EU to secure EU resource loops
• Ensure public procurement leads by example in terms of circularity

Thank you to the 40+ circular economy experts who contributed their insights through interviews, discussions, and collaboration.